RESEARCH for DEVELOPMENT

This is basically a step to become familiar with the product. We study product uses, special features, the market, competition, manufacturing processes, materials and other topics. When necessary, more specific approaches are employed such as task analysis and human factors data generation.

Packaging research

Engineering drawing

Shelby wire frame



DESIGN & CONCEPTS

At this stage we assign the work to a team of staff designers and engineers best qualified to handle the particular project. They study the research and generate many ideas. The concepts are refined and then presented to the client in the form of sketches, renderings, mockups, written reports or other methods which best illustrate the idea.
When we have discussed the concepts with the client and the client has chosen a direction, we begin to refine the design. This is accomplished in design layout form where the factors are determined. Designers concentrate on making the product easy to use, pleasing in appearance, and coordinate with the engineers who focus on solving functional problems. At this time production methods, materials, mechanism design, and cost are weighed with overall marketing objectives.


Motorcycle concept

Shelby Series1 rendering

Interior concepts

Interior options concept

Ford Mustang concept

Cosmos concept

Promotional material

Bicycle concept




DRAFTING/COMPUTER AIDED DESIGN

Once the design is finalized, designers & CAD engineers produce detail drawings and specifications that are required to make parts. This is often done in CAD form and consists of assembly drawings, individual detailed part drawings, and parts lists.


Surface development

Digital part assy.

Small product development

Complete vehicle development

Another digital vehicle

Complete digital freedom




DIGITIZING

Some cases require us to digitize your part to establish what is called a point of reference.

Digitized dash




MODEL MAKING

The assembly of a fully functional prototype confirms the final appearance, function and accuracy of the drawings. Often, prototype tooling is produced and limited parts are made at this time. At earlier stages in the program, scale models or full scale mockups that are nonfunctional are often made to visualize the appearance in three dimensions.

Shelby Series 1 hard model

Saleen GT1 race car hard model

Scale models

Clay modeling

Clay modeling 2

Total tooling capability